The Power of Visuals

Does your brand have it’s own unique story? It should. Your brands story draws people in. Whether it’s how the brand came to be or what makes you unique, it’s all about how you tell your brands story. I’m sure you’ve heard the saying “a picture is worth a thousand words” before, but have you thought about that in relation to your brand? Think about it for a minute. Let’s say you post a quick iPhone photo of a new product you finally received for your store. Maybe you’re excited to get the word out about this new product, so you quickly post on social media. Now, think of it from the context of you as a brand; do you want to be posting iPhone photos of your products or do you want thoughtful imagery that suits your brand and flows with your overall communication strategy? It can be tempting to take quick photos, especially with the power of social media at our fingertips, but sticking to your overall brand image is always in your best interest. If your retail store sells high quality, high price items, the iPhone photo does not suit the brand. Taking the time to plan shots and style displays for new products will not only showcase the product in a beautiful manor, but also align with your brand image.

High quality images also help to lure in your audience. Is a juicy burger the biggest seller on your menu? Don’t be afraid to show it off! Utilize your strengths and showcase them through powerful images. A close up shot of a juicy burger, is irresistible and will always get your audience talking. Engagement is a part of the luring process. If you have a talented pastry chef, showcase her talents with some close up shots of the delicate macaroons she crafts from scratch. Along with the beautiful shot you’ve created, you now have a story to tell. How does she get the macaroons so perfect? What is her secret for those who want to attempt these at home? Images and storytelling go hand-in-hand, so why not use powerful images to tell your brands story?

Think about hiring a professional to help you with telling your brands story. Cameras can be time consuming and a hassle, if you don’t have the time. After all, this is something that they thrive at. Styling, shooting, and editing is all a part of the creative process for someone who has this particular skill. Time to tell your brands story, so what are you waiting for? Get creating!

Kaylee Wallis

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